Built to make an impact.
Volt Arena brings a performance mindset to EMS training. This working guide brings its identity into focus: electric lime, uncompromising contrast and typography that moves with purpose. Use it to create a consistent presence, from the first impression to the training floor.
Electric
Use lime with purpose. Make the most important moment the brightest.
Focused
One clear message. Strong hierarchy. Nothing competing for attention.
Human
Show the person behind the performance. Keep language direct and encouraging.
A clear signature.
A consistent mark is the starting point. Give it space, preserve its form and make it unmistakable.
Placeholder wordmarks — layout demonstrations only. Replace with approved vector lockups before production.
- Keep the supplied proportions. Never stretch, rotate or add effects.
- Give the mark a quiet field. Keep text and busy imagery outside its clear space.
- Use a high-contrast version. Approved clear-space and minimum-size specifications are still needed.
Turn up the energy.
Three colors. One unmistakable presence. Select a swatch to copy its HEX value.
The energy. Highlights, key messages and signature fields.
The foundation. Strong typography and immersive surfaces.
The breathing room. Clear information and generous space.
Use black text on lime, white on black, and black on white. Avoid white text on lime and lime text on white; these combinations lack contrast for reading.
Words with muscle.
POWER IN EVERY MOVE.
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 & ! ? +
Barlow Condensed · Bold 700. Short, uppercase headlines. Tight leading. Let scale do the talking.
Aa Bb Cc
Show up with intention. Move with confidence. Every detail of the experience should feel clear, considered and full of energy.
Barlow · Regular 400 / Medium 500. Clear, approachable supporting text. Use comfortable line spacing and concise paragraphs.
Out in the arena.
The system comes alive in the details. Keep the energy consistent across every touchpoint.
Repository artwork is shown as a visual reference. Final production assets and approvals are still required.
Make it yours.
Available reference files. Production logo packs will appear here once approved masters are supplied.
- Approved logo masters: primary lockup, symbol, black, white and lime variants (SVG and transparent PNG).
- Confirmed logo clear space, minimum sizes and final brand usage rules.
- Approved high-resolution campaign photography and editable application templates.